Sustainable and Ethical Collection

We believe in living with nature in harmony and respect, giving back to it and to our community. Each of our brands has been carefully selected to reflect these ideals: a commitment to sustainable fashion, and eco-friendly initiatives that help inform our clients’ choices. Shop now

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  • bluesign Certification

    Bluesign Certification

    A bluesign-certified product was made according to strict social, ethical and environmental standards.

    Shop Our bluesign Collection
    Shop Our bluesign Collection
  • Fair Trade Certified

    Fair Trade Certified

    A Fair Trade-certified product ensures that the highest ethical, social and environmental standards have been met in its manufacture.

    Shop Our Fair Trade Collection
    Shop Our Fair Trade Collection
  • Responsible Down Standard

    Responsible Down Standard

    The RDS standard certifies that the down used comes from ethical and responsible farms.

    Shop Our Down Collection
    Shop Our Down Collection
  • Organic

    Organic

    All our organic-labelled products contain a minimum of 40% organic fibres.

    Shop Our Organic Collection
    Shop Our Organic Collection
  • Recycled

    Recycled

    All our recycled-labelled products are made from at least 40% recycled materials.

    Shop Our Recycled Collection
    Shop Our Recycled Collection
  • Responsible Wool

    Responsible Wool

    Responsible wool comes from accredited farms that guarantee respect for both sheep and land.

    Shop Our Wool Collection
    Shop Our Wool Collection
  • Vegan

    Vegan

    A certified vegan product does not contain any compounds of animal origin.

    Shop Our Vegan Collection
    Shop Our Vegan Collection

Learn more on our blog

From Plastic to Jacket

The brand began making recycled polyester from plastic soda bottles in 1993–the first outdoor clothing manufacturer to transform trash into fleece. It was a positive first step–one that uses fewer resources, discards less and better protects people’s health. This season, 64% of Patagonia’s fabrics are made with recycled materials.

Embracing Colours of Change

Smartwool’s most popular year-round performance apparel is getting an eco-conscious makeover. Their new Merino 150 plant-based dyeing process colours each item uniquely, without sacrificing performance. When they add new materials and processes to their responsibly sourced Merino wool products, we want them to be as sustainable as possible.

On the Move with Natural

icebreaker is on a journey to have all plastic-free fabrics by 2023, so that you can make choices that are naturally better. Say hello to spring-summer 21. Soft, natural fibres for those warm days to come. Fresh and breezy pieces for on the couch or out and about. Welcome to a new season of moving to natural.

A COMMITMENT TO RESPONSIBILITY

As an outdoor company founded on a love for nature, high quality, and long-lasting products, environmental responsibility has been in Norrøna’s DNA from the beginning. Norrøna believes the only way to run a company is through a sustainable platform, and it is transparent in its efforts and progression through the public roadmap.

Sustainable and Ethical Collection

Looking towards the future, these brands are taking an ethical approach to style. Their spring collections are making a fashion statement by putting a clean conscience and daring style first.

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